Privacy Policy

Overview
Our Online Store allows you to buy products and services, sign up for a gift registry, enter contests, receive special discounts, apply for credit, fill out surveys, and receive newsletters, e-mails or other promotional information from Beach Cities Scuba. We thank you for shopping at Beach Cities Scuba, we have done our best to ensure the privacy and security of your transactions with us. Your credit card number and other personal data will be treated with the highest standards of safety, security features, and confidentiality.  We use the information that we collect about you to fulfill your product and service purchases and to create a more personalized online experience. This is just a brief overview, so please read below for more details about our Privacy Policy. This Policy may change from time to time, so please check back periodically. Except as limited below, we reserve the right to use or disclose your personally identifiable information for business reasons only associated with your orders and travel services in whatever manner desired.

To ensure the highest quality purchasing experience for you, we have relationships with our affiliated companies, including without limitation, airlines for flight booking on your travel purchases, and other affliates or vendors who work with us to fullfill your orders.  All information collected from you will be shared with Beach Cities Scuba and its affiliate companies.

This Privacy Policy will explain the following regarding use of our site:

What information does Beach Cities Scuba collect from you?

In order to better provide you with numerous products and services, Beach Cities Scuba collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.

Personally Identifiable Information
This refers to information that lets us know the specifics of who you are. Personal information is requested when you register and set up an account, order a product or service, register for a Gift List, enter contests or sweepstakes, fill out surveys, and send us feedback. For example, this information might include your name, billing address, shipping address, telephone number, e-mail address, credit card or other payment information, and product details. With this information, Beach Cities Scuba can fill your orders and better provide you with personalized services.

Non-Personally Identifiable Information
This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. For example, this information may include the Web site’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (“IP”) address.  A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

On an aggregated basis, we collect anonymous data related to the pages, products, downloads and other content that is sampled, clicked on, streamed, searched for, transferred from and downloaded. Except as otherwise limited in this Policy, we may disclose, or share Non-Personally Identifiable Information with our vendors or others without your consent.

Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information is to provide Beach Cities Scuba visitors with a superior customized online experience. We use the customer contact information to fill orders, contact purchasers to inform them of their order status, to send promotional information, to enhance the operation of our site and administer our systems.

Demographic data also may be collected at our site from third party advertising servers, content servers, or web site analysis agents who provide us with the zip code and area code associated with a visitor’s server, along with pages viewed on our site. We review the actions of the Beach Cities Scuba visitors on an aggregate basis to determine customers’ preferences. Beach Cities Scuba also does research on our visitors’ demographics, interests, and pages viewed based on the information provided to us during ordering, a promotion, from our server log files, from our web site analysis agents, or from contests, drawings or surveys. We will use this data to tailor the visitor’s experience at our site, to improve our marketing and promotional efforts, to statistically analyze site use, to improve our product offerings, and to customize our site’s content, layout, and services. We receive reports from third party ad servers, content servers, or web site analysis agents that tells us how many ads were presented and clicked upon or what content was served or viewed.

We may also share your personally identifiable information with third parties who provide services to us, our customers and web site visitors. Those third parties include authorized contractors, temporary employees and consultants and other companies working with us (collectively, “agents”). Where we believe it to be appropriate (in our sole discretion), we will ask our agents not to disclose or use your personal information for purposes other than to provide services to you or Beach Cities Scuba.

With whom do we share your information?

Fulfillment
The information collected by Beach Cities Scuba is used for processing orders, keeping you informed about your order status, for statistical purposes, for improving our site and its performance, to serve ads, and to notify you of products or special offers that may be of interest to you. We will disclose your Personally Identifiable Information to third parties to charge your credit card, fill your order, deliver your order, provide customer service, provide you with credit and deliver promotional e-mails to you from Beach Cities Scuba. For example, we must release your credit card information to the card-issuing bank to confirm payment; and release your address and telephone information to the delivery service to deliver products that you ordered. As mentioned previously, your Personally Identifiable Information is shared with other third-party fulfillment partners and service providers, and with certain other vendors on our site.

Products Advertised on Our Site
Where you order or sign up for goods or services offered through our site, but sold directly to you by a third party or fulfilled by a third party, we give your personal information to that third party to facilitate the sale of such goods or services.

Data Analysis Agents
The information collected by or for Beach Cities Scuba may be provided to an outside company for the purpose of analysis. That analysis is to help us to improve our site and product selection, and to notify you of special offers that may be of interest to you. That data analysis agent may not share any Personally Identifiable Information with others, or use it for any other purpose than to help Beach Cities Scuba.

Compliance with Service of Process or Law Enforcement
Occasionally Beach Cities Scuba may be asked by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation, without prior notice to you. Beach Cities Scuba fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we believe to be unlawful.

Sale of the Company
Beach Cities Scuba and its affiliated companies each reserve the right to disclose your Personally Identifiable Information in the event that any such company is sold, in whole or in part, either as an entire corporate entity or through an asset sale that includes a customer information database. This right is reserved whether or not the customer database is sold independently of any continuing operations of such company.

How can you update or correct your Personally Identifiable Information?
We believe you should have the ability to access and edit the personal information that you have provided to us. During the online ordering process you can review, change, or delete the information that you have submitted. You may change any of your personal information in your account online at any time — See your “Account Maintenance” page.  We encourage you to promptly update your information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Also, as a security measure we “back up” the data stored on our systems, and such prior information cannot be completely removed from our databases. As a result, you should not expect that all of your Personally Identifiable Information will be completely removed from our backed-up databases.

What security precautions are in place to protect against the loss, misuse, or alteration of your information?
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order.

Within Beach Cities Scuba, your information is kept on password protected, limited access servers. Wherever possible and applicable, Beach Cities Scuba servers reside behind a corporate firewall that maintains controls on access to the system from both our internal network and the Internet.

A special note about children’s privacy
You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 13 years of age. If you are the parent or guardian of a child under 13 years of age and believe that they have disclosed personally identifiable information to us, please contact us at Privacy@BeachCitiesScuba.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view itso that we may delete the child’s information.

You should carefully review privacy policies of any third party sites accessible from Beach Cities Scuba
Other sites accessible through our web site have their own privacy policies and data collection, use and disclosure practices. Please consult each site’s privacy policy. Beach Cities Scuba is not responsible for the policies or practices of third parties. Please be aware that this site may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those web sites linked to Beach Cities Scuba are not covered by this Privacy Policy. These other sites may send their own cookies to users, collect data, or solicit personal information. Additionally, other companies that place advertising on our site may collect information about you when you view or click on their advertising through the use of cookies. We cannot control this collection of information. You should contact these advertisers directly if you have any questions about their use of the information that they collect.

Contacting Beach Cities Scuba about privacy questions or concerns
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact Beach Cities Scuba by sending a letter to:

Attn: Privacy Compliance Officer
34283 Pacific Coast Hwy
Dana Point, CA 92629. USA

Privacy Policy changes
If Beach Cities Scuba makes changes to any terms or conditions of the Privacy Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately upon being posted unless we tell you otherwise.

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